GAC and Sydney FC Form Strategic Alliance, Marking a Milestone in Australia Expansion

On 27 May 2026, GAC announced a partnership with Sydney FC, one of Australia’s largest and most influential football clubs. The agreement marks a significant milestone following GAC’s entry into the Australian market and further strengthens its long-term commitment to “In Australia, For Australia”.

Kevin Shu, GAC International Australia CEO, said: "This partnership gives an exciting platform to introduce the GAC brand to Australian football fans while supporting the growth of the game from grassroots through to the professional level. GAC is looking forward to building a long-term relationship with Sydney FC and creating memorable experiences for supporters both on and off the field.”

GAC, a leading representative of China’s smart mobility and innovation-driven automotive industry, joins forces with Sydney FC, a club with deep heritage and strong influence in Australian football. The partnership is built on a shared commitment to performance excellence and innovation-driven growth, reflecting strong alignment in values and long-term vision. Within the A-League, Sydney FC continues to demonstrate strong competitive performance and maintains a loyal and extensive fan base, reinforcing its status as a leading sporting property in the region.

As part of the partnership, GAC will become a Premium Partner of Sydney FC. The partnership will include match-day activations at Allianz Stadium, fan engagement experiences, player appearances, and digital content collaborations across club platforms.

In addition, GAC will actively support Sydney FC‘s Sky Blue Pathways community initiatives, contributing to the football development and community initiatives. Through this collaboration, GAC aims to integrate further into the local football ecosystem, extending its presence from professional competition to community and family engagement.

Sport connects GAC with local culture and customer engagement. Looking ahead, GAC will expand its global sports marketing strategy, using football to build stronger emotional ties with communities worldwide.

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